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Manipulating Your Perceptions - Part 2
http://www.themshow.com/ wordpress/ 2008/ 09/ 06/ manip...
Over on Marketing Over Coffee a few weeks back we talked about manipulating perceptions - creating story and reality that the customer wants to see. This is nothing new, Seth Godin made the bold proclaimation "All Marketers are Liars". While Mr. Godin's title embraces irony, using the word "manipulate" creates a sinister impression that is rather severe. Of course it fits well within the Red Saber attitude of the show, but is not perhaps the best marketing. For those who see the concept instead of the literal word it's not a problem, otherwise it needs some copywriting.
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The Power of Marketing
http://www.marketingovercoffee.com/2008/09/06/the-power-of-m...Click here to view the embedded video. John had this first on his blog, Ronin Marketeer. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! && Email address First Name Last Name
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