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From the Small Business channel »
Buyer Beware! What Local Media Sites Dont Want Advertisers To Know
http://www.aimclearblog.com/ 2008/ 09/ 06/ buyer-bewar...
We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign's ability to calculate return on investment. We live in an age where ROI conversion tracking has been the norm for years at true Internet focused advertising agencies. This article is intended as a client-side resource for any business seeking greater insight regarding the value of the these and other online advertising expenditures.
